Hi, I’m Abhishek Bishnoi, Founder and CEO of Rethink Foods, and I’m thrilled to share the story behind why we decided to rethink the way India approaches protein.

Our journey started in the vibrant landscapes of Rajasthan, surrounded by the Bishnoi community—a group known for its commitment to preserving nature. This deep-rooted environmental ethos sparked something in me. I realized that just like our planet, the way we think about food needed a major shift. And thus, Rethink Foods was born.

As a vegetarian, I struggled to find protein-rich food that was both healthy and tasty. The usual options—paneer and tofu—never quite worked. Paneer was heavy and tofu lacked the taste and protein punch I needed. That’s when I discovered Tempeh, a plant-based superfood that fit the bill—packed with protein, rich in flavor, and kind to the planet. It was the perfect solution to my dilemma.

But I didn’t go on this journey alone. Nikhil Poonia, my cousin, Co-founder, and COO, brought his culinary expertise and love for food to our mission. His creativity in the kitchen turned simple ingredients into dishes that brought our vision to life.